DICE ENVY
PROJECT TYPE
Brand Identity Design
CLASS
Advanced Campaigns
TOOLS USED
Adobe Suite

Dice Envy is a brand identity and campaign system for an online tabletop gaming accessory brand specializing in custom dice. Embracing the community's self-proclaimed identity as "dice goblins," I developed a crest-inspired logo featuring a goblin envious of the quality of the brand's dice. Inspired by fantasy illustration and artisan craftsmanship, the crest gives Dice Envy an emblem to proudly stamp on its products. Paired with an earthy color palette and dice-inspired pattern, the identity celebrates the creativity behind every one of the brand's creations and the passion of tabletop gaming.
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